![]() ![]() Step 3 | Include both light and dark tones And vice versa.Īnd if your 6 colors are complementary but you’re going for a less-vibrant, understated, and refined brand, you might consider taking out some colors from one side of the color wheel so that they’re all warm or all cool colors. If your 6 colors are all warm, analogous colors but you’re hoping for a creative palette with dimension, add a cool color from the other side of the color wheel. If your 6 colors are monochromatic, consider adding colors that are next to your main color on the color wheel to transform it into a relaxed, understated analogous palette or add colors that are opposite your main color on the color wheel to transform it into a balanced, vibrant monochromatic palette. Is it monochromatic, analogous, or complementary? Does that work for the overall direction of your brand? If not, make adjustments as needed. They create a nice balance.Ĭonsider which color combination you’re currently starting with. These complementary colors create dimension and interest because they’re opposite each other on the color wheel the hues one color family has, the other lacks and vice versa. include both cool colors (shades of green and mint) with warm colors (shades of peach, orange, and pink). The eyedropper tool is especially useful for pulling colors from inspiration photos!įor example, the colors of this brand by MaeMae & Co. You can do this through Adobe Color CC, but I love creating color palettes in Adobe Illustrator. Once you’ve gathered inspiration, pull 6 colors for your color palette. I always like looking through the Most Popular and Most Used categories under the Explore tab. Beware though, it’s easy to get sucked in and lose track of time on there!Īdobe Color CC is another helpful resource that allows you to look through different color rules, create/save color palettes, and glance through preexisting color palettes for inspiration. You can search for designs that include certain colors by clicking “color” at the top of their website. If you’re having trouble coming up with your initial colors, you can also take a look at and Adobe Color CC.ĭ is a great site for both color and design inspiration. Shades of gray, white, and gold are consistently seen throughout her Pinterest board, and they were all very appropriate for her ideal clients and the overall aesthetic of her brand. Emily is a baby, bumps, and births photographer, and she wanted a gender-neutral, storybook themed brand that would appeal to expectant mothers. The Pinterest board above was created by one of my clients, Emily Gerald. Some common associations with yellow include caution, cheerfulness, cowardice, curiosity, happiness, joy, playfulness, positivity, sunshine, and warmth. Yellow is also viewed as being spontaneous and unstable. Men usually perceive yellow as a very lighthearted and childish color, so you don’t see it very often in expensive product advertising for car manufacturers or men’s clothing stores. This color is attention-grabbing (which explains why taxis are yellow) and it can also represent caution (think yield-signs and traffic lights). Yellow is a go-to color for positivity, happiness, and warmth. (You’re probably already subconsciously aware of many of these!) So before you dive into the steps below, take a look at these common color associations. If you want to create a color palette that attracts your ideal audience and accurately represents your brand, you have to have a basic understanding of color psychology. How you use color also affects the visibility of your brand and reinforces brand recognition by up to 80%. In fact, research has confirmed that 60% of people will decide whether or not they’re attracted to a message based on color alone. It’s a tool that gets your audience to see what you want them to see, feel what you want them to feel, and do what you want them to do. Color is a powerful communication tool and is often used by designers to encourage action, influence mood, and tap into emotions. ![]()
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